Solving the Challenges of Automotive Software Development with AI
Challenge
Aurora Labs is a leader in on-the-go automotive software fixes and predictive maintenance for connected vehicles, paving the way for the age of the self-healing car. The agency took Aurora Labs through a rebrand in 2018 and a brand update in 2021. The original brand challenge was to appeal to traditional vehicle manufacturers with new technology. Our goal was to communicate the benefit of the self-healing car (a new term which we coined for our offering) and why it was so relevant to our audience at a time of rising costs and frequencies of software-driven recalls. In 2021 we needed to update the brand and messaging to make it more mature.
Solution
The agency took Aurora Labs through a rebrand in 2018 and a brand update in 2021. The original brand challenge was to appeal to traditional vehicle manufacturers with new technology. This was achieved by creating a perception of a serious, large, and experienced company but with a new and innovative twist. This was achieved by the unique, stand-out messaging, bold colors and visual elements.
Web Design
UX/UI Design
3D
Development
Exhibitions & Events
“The agency’s approach to understand the customer’s market and technology and to build lasting relationships creates a valueadd that cannot be easily replicated. Their skill, innovation and responsiveness creates true value for their customers.
The agency team are a key part of Aurora Labs’ continued success. It has been a pleasure to see the agency team grow in parallel to Aurora Labs’ team.”
Vehicle Software Intelligence
