The new everyday premium coating that makes you look, see and feel better
Challenge
The essential task was to position Shamir Expression as a globally recognized brand by addressing the challenge of lens reflections, which impact visual clarity and eye contact—key to human connection. The campaign needed to seamlessly integrate a strong lifestyle element, making the brand stand out in the international market while emphasizing the functionality of their eyewear.
Solution
We developed a tailored strategy to bring this vision to life. By selecting presenters that embodied the lifestyle concept and focusing on refined styling, photography, and design, we created a campaign that highlighted the lenses’ ability to enhance clarity and foster better communication. The final result was a globally appealing message that successfully positioned Shamir Expression as a distinctive and modern brand.
Strategy
Brand Creation
Web Design
Exhibitions & Events
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Transforming your wellbeing with CBD & functional mushrooms
Challenge
Cannabotech needed to create a user friendly and visually appealing website that reflects the brand’s preventative care solution. It needed to include both engaging content about product benefits and uses, and a user friendly e-commerce platform for easy purchasing. The website needed to be optimized for search engines, mobile-friendly, and include features like a blog and social media links to enhance customer engagement and build trust.
Solution
We created a website with a clean visual aesthetic that reflected the nature of the products. This involved using a soothing color palette, high-quality imagery of the products and their natural ingredients, and a layout that ensured easy navigation. The design conveys trust and expertise while integrating intuitive features such as product filters, informative sections, and clear calls to action, all aimed at enhancing the user experience and reinforcing the brand’s wellness message.
Brand Creation
Web Design
UX/UI Design
Wellness
Optimized Purchase & Checkout Experience
We designed a smooth, secure purchase and checkout flow, ensuring an effortless transition from product selection to payment. Clear add-to-cart feedback confirms user actions, reinforcing choices and reducing uncertainty. The intuitive, frictionless journey guides users through each step, making it easier to explore, subscribe, and complete purchases with confidence.
The website’s design emphasizes clarity and ease of navigation, ensuring users can quickly find and understand product details. A structured layout, intuitive search and filtering options, and seamless responsiveness across devices enhance accessibility. Thoughtfully crafted content engages users, while strategic UX elements reduce friction in the browsing and purchasing process. Every touchpoint is designed to create a smooth, efficient, and enjoyable experience that encourages conversions.
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Enabling an efficient & profitable retail environment
Challenge
The collaborative journey with our clients starts with discovery of their most differentiating and focused value proposition and converting it into a clear and crisp narrative. The new Story serves as a solid foundation for creating a powerful CX and IX.
Solution
The collaborative journey with our clients starts with discovery of their most differentiating and focused value proposition and converting it into a clear and crisp narrative. The new Story serves as a solid foundation for creating a powerful CX and IX.
UX/UI Design
Motion
Development
Illustrations
Retail Technology
The agency team are a key part of Arpalus continued success.
The agency’s approach to understand the customer’s market and technology and to build lasting relationships creates a valueadd that cannot be easily replicated. Their skill, innovation and responsiveness creates true value for their customers.
The agency team are a key part of Aurora Labs’ continued success. It has been a pleasure to see the agency team grow in parallel to Aurora Labs’ team.
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Advanced Technology Made Simple
Challenge
Shamir needed to modernize the way optical professionals measure and fit lenses and therefore they upgraded their Spark device. The goal was to position Spark as a cutting-edge, high-tech measuring instrument while ensuring a seamless user experience. The challenge was to create a compelling visual identity, intuitive UX/UI for the website, and marketing materials that clearly communicated its innovative capabilities.
Solution
We developed a cohesive visual language that reflects Spark’s precision and technological edge. The illustrated figures enhanced the user friendly experience of the brand. Our UX/UI web design emphasized clarity and ease of use, ensuring professionals could easily understand Spark’s value. Additionally, we crafted marketing deliverables that reinforced Spark’s positioning as a high-tech, user-friendly solution that makes complex measurements simple and efficient.
UX/UI Design
Spark up ECP’s lives
Make it Spark.
Make it Simple.
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Creating new value from water to enhance health & sustainability
Challenge
Branding a water treatment group with four specialized companies, creating a cohesive brand identity that unifies diverse areas of expertise while clearly distinguishing each company’s unique focus. The brand needed to effectively communicate the group’s comprehensive solutions and expertise, foster a unified image across all companies, and address varying stakeholder needs without causing confusion or diluting the individual strengths of each specialization.
Solution
We developed a master brand identity that highlights the group’s overall expertise while creating distinct sub-brands for each specialized company. This involved designing a unified visual framework, such as a common color palette and logo elements, that linked the companies together. Each sub-brand has its own unique identity and messaging that reflects its specific area of expertise, yet maintains alignment with the overarching brand.
UX/UI Design
Development
“BrandiQa successfully transformed appearance and positioning of companies in the market, elevating them to the next level… Driving customers to leveraged positioning and success.”
Meirav Kavalsky-Brami
Marketing Consultant
