How Thinking in the Box Unmasked Hidden Threats
Challenge
Our branding challenge was to craft a strategy that not only elevated awareness of our pharmaceutical innovations but also captured the attention of potential investors. We needed to develop a distinct brand identity that effectively communicated our cutting-edge solutions and market potential, positioning the company as a leader in the mental health treatment through naturally-sourced psychedelics industry while building investor confidence and interest.
Solution
We positioned the brand as the leader in natural pharma-grade psychedelics, paving the way for a new generation of mental health therapeutics.Our work included creating a distinctive visual identity, including a new logo and color palette, and producing key materials like a website and marketing collateral.
Web Design
Built around the promise of being “Naturally better,” the focus was on achieving improved mental health outcomes through meticulously sourced psychedelic APIs derived from nature. The visual language reinforced this narrative with a clean, light, and clear design, merging the precision of a tech-forward, pharma aesthetic with the calming essence of natural elements. This blend not only underscored the brand’s innovative edge but also aligned with the ethos of delivering safe, effective, and naturally inspired solutions for mental well-being.