Challenge

Aurora Labs is a leader in on-the-go automotive software fixes and predictive maintenance for connected vehicles, paving the way for the age of the self-healing car. The agency took Aurora Labs through a rebrand in 2018 and a brand update in 2021. The original brand challenge was to appeal to traditional vehicle manufacturers with new technology. Our goal was to communicate the benefit of the self-healing car (a new term which we coined for our offering) and why it was so relevant to our audience at a time of rising costs and frequencies of software-driven recalls. In 2021 we needed to update the brand and messaging to make it more mature.

Solution

The agency took Aurora Labs through a rebrand in 2018 and a brand update in 2021. The original brand challenge was to appeal to traditional vehicle manufacturers with new technology. This was achieved by creating a perception of a serious, large, and experienced company but with a new and innovative twist. This was achieved by the unique, stand-out messaging, bold colors and visual elements.

We created a bold, fresh look for Redbend that reflects their innovation and expertise at every touchpoint. The design pulls inspiration from their focus on tech evolution, blending clean, angular shapes with a structured yet fluid layout. It’s a perfect fit for a brand that’s all about adaptability and precision.
A standout feature is the triangular design element throughout their marketing materials. It’s all about forward motion and progress, paired with eye-catching fonts and a striking color palette. Everything ties together to give Redbend a strong, recognizable identity across digital and physical platforms.
By creating a flexible and scalable design, we equipped Redbend with a brand identity that can grow and evolve alongside their cutting-edge tech, reinforcing their commitment to driving change and innovation.