Challenge

The essential task was to position Shamir Expression as a globally recognized brand by addressing the challenge of lens reflections, which impact visual clarity and eye contact—key to human connection. The campaign needed to seamlessly integrate a strong lifestyle element, making the brand stand out in the international market while emphasizing the functionality of their eyewear.

Solution

We developed a tailored strategy to bring this vision to life. By selecting presenters that embodied the lifestyle concept and focusing on refined styling, photography, and design, we created a campaign that highlighted the lenses’ ability to enhance clarity and foster better communication. The final result was a globally appealing message that successfully positioned Shamir Expression as a distinctive and modern brand.