Discover‭.‬ Aspire‭.‬ Achieve‭.‬

Challenge

The Shavot Association was founded to close gender gaps and empower girls by boosting their confidence and equipping them with the tools to achieve their full potential. They needed a strong and engaging visual identity that would resonate with while maintaining credibility with educators, mentors, and stakeholders. The brand had to strike a balance between being youthful, inspiring, and empowering—encouraging young girls to see themselves as future leaders while ensuring the organization’s mission was taken seriously.

Solution

With deep personal involvement in the organization, as our founder Meirav Tal served as a board member at Shavot, we understood the importance of creating a brand that could speak directly to young girls. We designed a vibrant and approachable visual language that immediately captures the attention of young girls. The color palette, typography, and design elements were carefully selected to be playful yet empowering, creating an inviting atmosphere that encourages participation. At the same time, we ensured that the branding remained professional and impactful for a broader audience, reinforcing Shavot’s mission of fostering confidence, leadership, and self-belief in young girls nationwide.