Creating new value from water to enhance health & sustainability

Challenge

Our aim was to make diabetes simpler and more approachable for patients. The main task was to turn complex medical data into something easy to understand and use. At the same time, we had to create a look and feel that was friendly, professional, and reassuring. Designing an app for two different types of users—those using insulin injections and those with pumps—added another layer of complexity. Lastly, the landing page had to quickly guide people to the right information without feeling overwhelming.

Solution

We created a clear and caring brand identity, custom illustrations to simplify medical concepts, and a user-friendly app experience tailored to each treatment type. The landing page was designed to ask one simple question—“What is your insulin treatment type?”—and direct users to the right tools and resources. The result is a seamless, approachable system that empowers patients to manage their health with confidence.